| Title | : | The Beauty of Blackness |
|---|---|---|
| Release | : | 2022 |
| Rating | : | 5.5 |
| Language | : | English |
| Runtime | : | 70 |
| Genre | : | Documentary |
In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.
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